Hello everyone! Gabe Salinas here, AKA the world’s greatest window cleaner, founding genius behind Window Ninjas, proud dad of two amazing boys, and lucky husband to my wonderful wife. Oh, and let’s not forget Dante, our one-year-old pint-sized pup who, at a whopping 4 pounds, packs more attitude than a heavyweight champ! Today, I’m diving into a book that’s hotter than a fresh squeegee on a sunny day—”HOOKED: How to Build Habit-Forming Products” by Nir Eyal.

This gem was recommended by a great buddy of mine who claims it’s the bible of Silicon Valley when it comes to behavior and hooking us mere mortals. He reckoned it was a must-read, and I can see why. Eyal lays out the Hook Model like a pro—think of it as a recipe for creating products that become as essential as your morning coffee. The model’s all about triggers, actions, variable rewards, and investments—those magic components that turn users into super fans.

Let’s peek through the window: an external alert or an internal itch sets things in motion (the trigger). You take an easy action, drawn in by the allure of a variable reward, and soon you’re investing time, energy, or even a few dollars. This cycle can be as smooth as a freshly cleaned window, and for us business folks, it’s pure brilliance.

But hold on—the book, while packed with insights, can sometimes feel like you’re trying to clean a skyscraper with a toothbrush. Perfect for those of us ready to elevate our business game, but it also prompts us to consider: is keeping users “hooked” truly beneficial for them? Take Farmville, for instance—a real eye-opener where people pour hours and cash into leveling up. For me, it’s about cherishing time, experiences, and creating value. And that’s where the ethical discussion shines through.

Here’s a habit from my own window cleaning adventure that’s created huge success for both my clients and myself. I used to call our clients while I was on my way to their job, letting them know I was stopping to grab some water for my crew. I’d offer to pick up a soda, candy bar, or cold water for them too! Almost everyone politely declined, but I always brought them a cold soda or water anyway. Seeing the smile on their faces was all I needed to get hooked! It’s a habit that’s not only enhanced my customer relationships but has also made our service stand out—a real-life testament to the power of positive, habit-forming techniques.

Ever wondered how we all can make our work shine brighter than diamonds? As the world’s greatest window cleaner and the brain behind Window Ninjas, I know that balance is key—from getting those windows to sparkle to developing cleaning products that truly resonate with people. 

Why aim to build barriers when we can create bridges instead? Take the Bible app as an example from Nir Eyal’s “HOOKED”—it’s a tool that encourages spiritual growth. Eyal also talks about apps like Twitter and Instagram that keep us coming back for more. So, here’s the big question: How do we ensure our creations captivate and also enhance lives? What is it you or your business could do to craft an experience that leaves a smile on the customers face and a lasting mark on the world?

The total reflection from my view! Despite the ethical considerations, “HOOKED” packs a punch with valuable insights into the potential of habit-forming products when applied responsibly. It shines light on the importance of building good habits, which can lead to success and fulfillment, contrasting sharply with the negative consequences of being hooked on the wrong things.The book is a powerful reminder that habit-forming techniques, while potent for business success, must be used ethically to benefit both businesses and users alike. 

So, with a sparkling 4.25 out of 5 golden squeegees, grab this book, get hooked on the right strategies, and do your part in making the world a brighter place, one window, one habit, and one wagging tail at a time! 

Oh, and don’t forget to let me know what you think! 

Send me a thumbs up via text, or pass on a wave to me 👋 📘 on Facebook, or snap a picture of you and the book looking more dapper than Rocky Balboa in his USA Boxing shorts!! 

And most importantly – KEEP SHINING!