“Impossible is not a fact. Impossible is a decision you made before you even tried.”
People love to say something cannot be done.
They say it with confidence, with conviction, with the same certainty a lottery winner has after buying the ticket.
And do you want to know the truth?
They are not wrong.
Because the moment you decide something is impossible, you become right.
But here is the flip side.
The moment you decide it is possible, even if you do not know how yet, you are also right.
Your mindset sets your limits.
Your belief sets your boundaries.
Your thinking sets your trajectory.
My dad taught me this early.
He said, “You speak your thoughts into existence. If you tell yourself you cannot, you are right. If you tell yourself you can, you are right. One requires courage. The other requires excuses.”
That lesson has shaped everything I have built.
Because the truth is simple.
Can is hard.
Cannot is easy.
And most people choose easy.
But easy never built a dream, a business, a legacy, or a better life.
So let’s break this down.
Let’s talk about why people think things are impossible, why they stay stuck longer than they should, and how to break the pattern so your life becomes bigger, cleaner, more focused, and more powerful than ever before.
1. Impossible Lives Inside Your Mind, Not Your Reality
Let me tell you something that will hit you hard.
Every “impossible” problem I ever solved…
was only impossible because of the way I was thinking about it.
Growing a business without working in it every day felt impossible.
Scaling multiple locations felt impossible.
Finding great people felt impossible.
Building recurring systems felt impossible.
Becoming a mentor felt impossible.
Hitting one million in personal income felt impossible.
Scaling Window Ninjas to 60 franchise locations felt impossible.
Until the day they didn’t.
The moment I stopped saying “I can’t figure this out”…
and switched to “There is a way to figure this out”…
the ideas started showing up.
The people started showing up.
The solutions started showing up.
Your brain cannot produce solutions for problems you have already declared unsolvable.
So let me ask you something.
What have you already given up on simply because it was easier to say “I can’t”?
Your fitness?
Your marriage?
Your business?
Your future?
Your finances?
Your dream of owning a franchise?
You are not stuck because it is impossible.
You are stuck because you convinced yourself it is.
2. The Two Things That Make People Quit Before They Even Start
There are two killers of potential.
Self doubt.
And the wrong people.
Let’s start with self doubt because it destroys more dreams than failure ever will.
Self doubt says:
“You are not smart enough.”
“You are not ready.”
“You do not have the money.”
“What will people think?”
“What if you fail?”
“What if it does not work?”
“Who do you think you are?”
And let me tell you the truth about those thoughts.
They are lies.
They are stories.
They are fears you inherited from people who settled.
Not fears you were born with.
The second killer is your circle.
If you surround yourself with people who avoid responsibility, make excuses, blame everyone else for their life, gossip, drift, and complain…
your goals will suffocate.
Excuses multiply in bad company.
Dreams multiply in the right company.
My entire life changed when I surrounded myself with better people.
People who thought big.
People who believed in growth.
People who studied.
People who wanted more.
People who were not scared of work.
When you get around the right people, impossible becomes instruction, not limitation.
3. Drifting Is the Real Enemy
I am going to reference Napoleon Hill’s “Outwitting the Devil” here because the point is too good to skip.
The devil’s greatest weapon is drifting.
Not failure.
Not fear.
Not poverty.
Drifting.
Drifting is when you stop thinking for yourself.
When you stop making decisions.
When you stop questioning your patterns.
When you let life lead you instead of you leading life.
And drifting always starts with a thought.
“I can’t.”
“It’s too much.”
“It’s too hard.”
“It is what it is.”
“I don’t know how.”
“Maybe one day.”
Every time you say one of those phrases, you hand your future away.
Which means the moment you stop drifting, you take it back.
4. How I Turn Impossible Into Possible
Let me walk you through my personal process, because this is where people get stuck.
Step 1. I visualize the outcome.
Not the steps.
Not the obstacles.
Not the fear.
The outcome.
What does life look like when this is solved?
How do I feel?
What does my team look like?
What does the business look like?
What changes?
Visualization creates a target.
You cannot hit a target you cannot see.
Step 2. I move fast before overthinking can kick in.
Speed kills doubt.
Action kills fear.
Movement kills excuses.
I do not wait until everything is perfect.
I get into motion.
I make the calls.
I solve the first problem.
I ask the right questions.
I take the first step.
Most people overthink themselves into failure.
I act myself into clarity.
Step 3. Then I build the plan.
People think planning comes first.
It does not.
Planning is easier when you are already in motion.
I refine the vision.
I build systems.
I find the people I need.
I invest in knowledge.
I create the processes.
Step 4. And finally, I add deadlines.
This is something I am still working on.
But here is the truth.
Deadlines turn dreams into commitments.
Without deadlines, life drifts.
With deadlines, life progresses.
If you want something to be possible, put a date on it.
5. What Makes Something Possible For You Too
Let me ask you a hard question.
What impossible thing in your life disappears the moment you stop making excuses?
What goal…
What dream…
What relationship…
What financial situation…
What business idea…
What franchise opportunity…
What version of your life…
becomes possible the moment you decide it is?
You do not need more information.
You need more belief.
Because belief drives action.
And action makes everything you want possible.
Your life expands when your excuses shrink.
You are the reason it is impossible.
And you are the solution.
6. Your Future Only Needs One Thing From You
There will always be someone faster, smarter, richer, more connected, or more experienced.
But here is the truth.
The people winning in life are not winning because they are better.
They are winning because they stopped telling themselves they couldn’t.
They stopped assuming the worst.
They stopped surrounding themselves with the wrong people.
They stopped drifting.
They stopped waiting for permission.
They stopped repeating the word “impossible.”
They replaced all of that with one decision.
“I can figure this out.”
And once you make that decision, the solutions begin to show up.
7. What I Want the Reader to Feel When They Finish This
If you are reading this and you feel stuck…
If your life is smaller than you want it to be…
If you are tired of watching other people win while you make excuses…
If you feel something inside you saying “I can do more, I can be more”…
Good.
That is your moment.
That is your spark.
That is your threshold.
You can take your life back today.
You can decide something is possible today.
You can break a pattern today.
You can choose belief today.
You can build a business today.
You can reach out for mentorship today.
And yes, you can even start your own Window Ninjas franchise today.
Because impossible is not a circumstance.
Impossible is a thought.
And thoughts can be changed in an instant.
The question now becomes simple.
What will you make possible next?
Keep Shining.
