A real-world breakdown of how your energy can transform every interaction at work, at home, and everywhere in between.
Ever walk into a room and instantly feel the air shift?
Some people bring light, drive, and clarity the moment they show up.
Others drain the life out of the place before they even open their mouths.
That’s the power of energy.
And whether you realize it or not, your energy is speaking long before you do.
The Double-Edged Sword of Being Direct
I’m a straight-to-the-point kind of guy. Always have been. That quality has helped me build a multi-state company, but it’s also created challenges along the way.
Being direct means I don’t dance around problems. I make decisions fast. I cut through emotion and get to the heart of the issue. But here’s the truth: the same trait that helps you win in business can also make you come off cold if you’re not intentional with your delivery.
When you lead people, not machines, your tone and energy matter just as much as your logic. I’ve learned that being calm, confident, and collected is leadership at its highest level. But if you’re not careful, people can mistake that steadiness for indifference.
The trick is to master both: the discipline to make clear decisions and the awareness to communicate them with positive intent.
Emotion vs. Decision
Feelings are great for relationships and art. But when it comes to business, survival, or leadership, emotion is rarely the best guide.
If your house is on fire, you don’t hold a meeting and ask everyone how they feel about escaping.
You act. You stay calm. You get everyone out alive.
That’s leadership.
It’s not about being heartless, it’s about being focused when chaos hits.
When everything around you is burning, people will look to you to see how they should react. If you lose control, they’ll lose it too. But if you stay composed, you give them confidence.
And that’s what great energy really is, control under pressure.
The Energy Exchange
Every human interaction is an energy exchange.
When you talk to your team, a customer, or even a friend, one of two things happens: you either build energy or you drain it.
The older I get, the more I realize how few people understand this. They don’t see that their tone, body language, and expression can shift a conversation instantly.
At Window Ninjas, I train my team to bring refreshing energy into every call and every service visit. We talk about tone, rapport, and attitude because those things directly affect our sales, customer experience, and team morale.
We teach a simple rhythm:
- Build rapport.
- Identify customer needs.
- Provide Benefits to the customer
- End with a clear call to action.
When that energy flows right, our closing rate hovers around 75% or better. When it slips, when people get lazy, irritated, or disconnected it drops fast.
Why? Because people don’t buy services first. They buy energy.
Calm Is Not Cold
Being the steady hand in the storm takes practice.
You have to train yourself to be the one who stays cool even when things get hot.
That doesn’t mean you don’t care. It means you’re controlled. It means you’ve developed the mental strength to lead under fire.
A lot of people mistake calm for not caring. Deep thinkers understand that calmness is power. It’s what keeps a pilot composed at 30,000 feet when one engine fails. It’s what keeps a leader steady when the phones stop ringing.
If you can stay level-headed while everyone else is losing it, you’ve already won half the battle.
Don’t Bring Yesterday into Today
Let’s get real: sometimes it’s not the current moment that messes up your energy, it’s the baggage you carried into it.
You get cut off in traffic on the way to work. Someone says something slick. You spill your coffee. Then you walk into your office, and without realizing it, you bring that frustration into the next conversation.
Now the person in front of you, who had nothing to do with your bad drive, is catching the smoke.
That’s not leadership. That’s emotional leakage.
The pros learn to pause. Reset. Breathe.
You can’t control what happens around you, but you can always control how you show up next.
That’s the difference between the guy who ruins everyone’s day and the one who saves it.
Training Your Energy
Most people never work on their energy. They work on skills, knowledge, and strategy, but they forget that their presence is the multiplier.
At Window Ninjas, we train energy like it’s part of the job description. We talk about how to sound upbeat on the phone, how to build trust through tone, and how to make customers feel good about saying yes.
I remind the team:
“If you wouldn’t want to talk to you… why should a customer?”
The same goes for leaders. If your team doesn’t feel energized after a meeting with you, you just missed an opportunity to lead.
You don’t need to be a motivational speaker, you just need to be present, confident, and intentional.
Energy is a learnable skill, and it starts with self-awareness.
Attitude Is the Beginning and the End
Running a business or even just showing up to one, is like going to war every day. Some days you win. Some days you get hit. But the real battle is always in your head.
Attitude is your weapon.
It determines how fast you recover from setbacks and how long you stay in the fight.
I tell my people all the time:
“It starts with your attitude, and it ends with your commitment to being great.”
Average and ordinary are easy. That’s why they’re crowded.
But the gold mine, the success, the peace, the progress, lives in the extra effort you put into how you carry yourself.
If you want to be the kind of person others talk about with respect, “That guy’s awesome” or “She always brings good energy”, then make energy your discipline, not your default.
When Leadership Gets Hard
Here’s a hard truth: being the leader who brings calm confidence will sometimes make people think you don’t care.
That’s fine. The ones who get it, will get it.
Leadership isn’t a popularity contest, it’s a responsibility. It’s your job to think clearly when others can’t. It’s your job to pull emotion out of decision-making when livelihoods are on the line.
If you’re doing it right, you’ll often be misunderstood.
But the right people will eventually see your intent, because your consistency will prove it.
You can’t fake energy forever.
The Art of Delivering Hard Truths
Here’s a challenge I give myself and my leaders:
Can you deliver bad news with good energy?
Anyone can be positive when things are great.
Real leadership shows up when you have to hold someone accountable, discipline a teammate, or even let someone go, and still make that person feel respected.
That’s mastery. That’s emotional intelligence.
The goal is to speak truth with composure and empathy, not sugarcoat it, but communicate it in a way that leaves the other person feeling seen and understood, even in disappointment.
If you can do that, you’ve graduated from manager to leader.
Energy in Life, Not Just Business
This isn’t just a work lesson. It’s a life lesson.
Your family feels your energy.
Your friends feel it.
The cashier at the grocery store feels it.
You are always leaving a mark on people, one way or another.
So, when you walk into your home after a long day, remember, your kids don’t need your exhaustion; they need your attention. Your spouse doesn’t need your frustration; they need your presence.
Be the thermostat, not the thermometer.
Don’t just reflect the temperature around you, set it.
Be Refreshing, Not Repulsive
Look, we all know people who drain the life out of every situation. They complain, criticize, or carry negativity like a badge of honor. They think they’re being “real,” but all they’re doing is repelling opportunities and relationships.
Be the opposite.
Be the person people look forward to seeing walk in the door.
Bring the kind of presence that makes others sit up straighter, smile a little wider, and believe things can get better.
That’s what being refreshing looks like.
It’s not about fake positivity, it’s about consistent composure, respect, and optimism.
Because energy is contagious.
You either infect people or inspire them.
Final Takeaway
If you want to lead, grow, and build something that lasts, start with your energy.
Work on you.
Train yourself to bring positivity into hard moments.
Learn to control your emotions before they control you.
And remember:
You are exactly where you are because of what you know and what you do.
If you want to change your results, change your energy.
Be refreshing, not repulsive.
Keep Shining.
