This content was created by Gabe Salinas (aka The World’s Greatest Window Cleaner) for gabesallinas.com

Have you ever met someone who walks into a room and they just light it up? Not because they’re holding a flashlight, but because their attitude is contagious. That’s the kind of energy I live by—every day.

Now, I’m no stranger to elbow grease. Building Window Ninjas didn’t happen overnight. (Though, if you ask me, it should’ve—’cause I work fast.) But what really got me here? It wasn’t just the squeegees, the ladders, or even my skills as the world’s greatest window cleaner—though, trust me, I am. What got me here was attitude. A great attitude. A “bring it on” mindset that doesn’t just survive in life—it thrives.

When I first started, like any entrepreneur, I hit some walls. Heck, I hit a few windows, too! (Don’t worry, they were clean afterward.) But I didn’t just see those challenges as setbacks. Oh no, I saw them as setups. Setups for something bigger, something greater. You see, your attitude is like a compass. It’s either pointing you toward your dream or leading you into a ditch.

Here’s the secret sauce: positivity is magnetic. When you’re upbeat, people want to work with you, customers want to call you, and opportunities seem to find you. I’ve got a “glass half full” kind of mindset—though in my business, I make sure the glass is spotless too. No streaks allowed in my life or my windows.

I decided early on that I wasn’t going to let negativity bog me down. You think I got time to mope? Absolutely not. There are windows waiting to be cleaned and dreams waiting to be fulfilled! And that’s the mindset that took me from being a one-man show to owning a thriving business. My goal? To grow this bad boy by 30% every year and sell one franchise a month for the next 60 months. That’s right, baby, one a month! And the secret? It’s all attitude.

I realized, whether it’s cleaning windows, scrubbing gutters, or lighting up houses for Christmas, people aren’t just paying for a service. They’re buying the experience. When my team shows up, we show up with a smile, a can-do spirit, and an enthusiasm that says, “You’re about to have the cleanest, happiest home on the block.” And you know what? They love it. That energy is why they choose us over anyone else.

Now, don’t get me wrong. Being positive doesn’t mean ignoring problems or pretending everything’s perfect. Far from it. A great attitude is about being real but refusing to let the bad outweigh the good. If a window breaks, you don’t cry over the glass. You grab another and make it better than before. That’s how I’ve built a life—and a business—I’m proud of.

So, next time you’re feeling down or stuck, remember this: your mindset is your most powerful tool. More powerful than any pressure washer or squeegee. And with the right attitude, you can clean up in life, just like I did.