Ever read a book that makes you stop mid-sentence and yell, “Damn—I do that!”? That was me with Double Double by Cameron Herold. This isn’t just some dusty business textbook. This is play-by-play, field-tested, hit-the-gas strategy from a guy who helped take 1-800-GOT-JUNK from $2 million to $106 million in six years.
So if you’re a business owner, a franchisee, or someone still sitting on that great idea you won’t shut up about, then this one’s for you.
Let me break it down for ya, Window Ninjas style!
The Vivid Vision That Changed Everything
Chapter one hits you with Herold’s signature concept: Vivid Vision. Not a dusty mission statement that makes your eyes glaze over—but a 3-year vision of where your company actually is going, written in the present tense like it’s already happened.
Guess who already had a vivid vision and didn’t even realize it? Me. Back in my early days, I wrote a letter to myself. It described the kind of company I wanted to build, the lifestyle I wanted to live, and the people I wanted around me. And wouldn’t you know it? It looks suspiciously like Window Ninjas today.
Now I’ve taken that same principle and given it to my franchisees, my leadership team, and even my son Reece. If we can’t see it, we can’t build it. Period.
Culture Isn’t Just Ping-Pong Tables and Cold Brew
Herold breaks culture down to something real: how your company acts when you’re not in the room.
He talks about creating culture through rituals, language, and consistency, not beer fridges. And again, like I said before, I saw my own playbook in his pages.
At Window Ninjas, we’ve got a culture of excellence. From our 7:30 AM sales meetings to the way we sign off with “Keep Shining,” it’s baked into everything. Our call center doesn’t just answer phones, we close deals, drive revenue, and build relationships. That’s culture with a capital C.
Meetings That Don’t Suck
Let’s be real: most meetings feel like punishment. Herold teaches how to make meetings productive, fast-paced, and focused on results—not rambling.
Guess who’s been doing 5-minute morning huddles and tight leadership calls every day? Yours truly. Double Double helped me tune them even tighter. Now we use metrics. We start on time. We finish strong. No fluff. Just focus.
You wanna scale a business? Fix your meetings. Period.
Hire Like a Boss (Not a Babysitter)
Cameron walks through how to hire A-players! You know, the people who don’t need to be micromanaged, because they run on results.
That section hit me hard. I’ve been rebuilding our call center leadership. The right person doesn’t just answer to me, they must take ownership. Just like Herold says, “Give them the tools, give them the targets, and then get out of the way.”
That’s the difference between a business that burns out its founder, and one that scales.
What I Implemented (and What You Should Too)
Here’s what I pulled straight from the pages and actually implemented:
- A 3-year vivid vision doc I now share with team leads and franchisees.
- Tightened up my meeting rhythms to the minute.
- Refocused our culture-building rituals with intention.
- Added vision casting to our franchise onboarding process.
- Doubled down (pun intended) on finding people who own their outcomes.
I didn’t just read this book, man I worked it into my business! And it works.
My Takeaway and Call to Action
This book didn’t teach me fluff. It reminded me to double down on what already works! And then scale it. It’s tactical, actionable, and written by a guy who’s built empires without needing to be flashy.
So if you’re building your empire right now, take my advice, and go grab this book! Pick up a new highlighter too, because you’re going to want to use it on every page of this book! Seriously folks, highlight it like crazy! And then go make your business shine brighter than diamonds!
And if reading ain’t your thing? No problem…….I read it for you. Now go apply it.
Golden Squeegee Rating: 4.8/5.
Because nothing’s perfect—but this is pretty damn close.
Keep Shining. ✨
— Gabe Salinas
